A legitimate gallery should be identifiable, reachable through independent channels, authorized to offer the work, able to describe one specific object, willing to issue a proper invoice, and clear about payment, delivery, returns, risk, and documents. Verify the legal business name, physical or operating address, domain and email history, staff contacts, artist relationship, and payment beneficiary. Then verify the artwork: current photographs, dimensions, medium, condition, provenance claims, and availability. A professional website is useful but not decisive. Neither follower count nor an impressive list of artists proves authority to sell the work in front of you. Evidence matters more than prestige.
Verify the business outside the sales email
Find the legal name, address, phone number, staff names, domain, and any registration or tax information appropriate to the jurisdiction. Call a number obtained from the gallery’s established website or another trusted record—not only the signature block in the payment email. Search the address and names for consistency across time.
A young, online, or appointment-only gallery can be legitimate. The question is whether its identity and obligations are real and traceable, not whether it resembles a blue-chip dealership.
Verify the artist relationship and authority
Check whether the artist’s official site or established public channels name the gallery, exhibition, or collaboration. Representation can be exclusive, regional, project-based, or no longer current. Ask the gallery whether it owns the work, holds it on consignment, represents the artist, or facilitates a resale.
The Smithsonian’s provenance guidance shows why dealer records, correspondence, inventories, sales ledgers, and photographs can matter. But a gallery’s own statement about its authority remains first-party until it is supported elsewhere.
Make the offer object-specific
The invoice and listing should identify artist, title, date, medium, dimensions, edition if any, signature, frame, condition, price, tax, packing, shipping, insurance, and promised documents. Request current front, back, edge, signature, label, and condition photographs. Review the gallery legitimacy Knowledge article for a compact checklist.
Ask when title and risk transfer, who selects the shipper, what inspection period applies, how damage is handled, and whether the sale is final. The gallery should distinguish observed facts from artist, owner, or prior-seller assertions.
Sources
- A Way to Spot Scams: How Someone Asks You to PayFederal Trade Commission
- Business Email CompromiseFederal Bureau of Investigation
- A Guide to Provenance Research at the Archives of American ArtSmithsonian Archives of American Art
- Condition ReportsChristie's
- Museum Handbook, Part II: Museum RecordsNational Park Service
